Julie Octaviano

Lessons From Starting a web3 Podcast

Starting a podcast isn't easy. Julie, our Head of DAO Ops, reflects on lessons learned launching W3G.

When I began working at Myosin.xyz, starting the W3G (Web3 Growth) podcast simply felt like a logical step given web3 was still in its formative stage — specialized marketing within the space even more so. What I soon came to find out was that the number of incredible thought leaders who were mastering marketing tactics of all forms throughout the web3 ecosystem was far from limited.

We knew time was on our side to stick our flag in the ground and establish W3G as one of the first web3 marketing podcasts available to the masses. Our vision has remained the same: despite the industry-specific nature of our conversations, this podcast is for everyone. We want it to be a welcome mat for the traditional marketers who are curiously exploring innovation and web3 natives alike. And so we sought out to find the right guests and frame the discussions to ensure the format is approachable, digestible, while also educational regardless of the listener's web3 knowledge.

Since Blake, my co-host, and I launched W3G back in December of last year, I have learned an incredible amount around podcasting, the web3 ecosystem, and overall human connection. 

Below are some of my top lessons & insights from co-hosting W3G!

1 - Web3 leaders are so approachable.

Coming from a traditional corporate background, I am used to the gate-keepers, stuffy execs, and social politics that prevent the everyday person from being able to converse with the top decision makers in their respective industries. I would never dream of being able to sit down with the pioneers of Web2 such as Jack Dorsey (Twitter), Brian Chesky (Airbnb), or Jimmy Wales (Wikipedia) to pick their brains about anything and everything that came to mind.

However, the beautiful thing about web3 being in its so-called infancy phase is that the Mark Zuckerbergs of tomorrow are more than willing — and actually delighted — to lend you their time. Beyond perhaps a message request inbox, there is virtually nothing blocking an average Joe such as myself from reaching out and thus conversing with the builders that are shaping the future of technology. I feel honored to be able to be a part of in-depth discussions with leaders that I genuinely respect and am appreciative of the professional and personal takeaways these conversations provide me.

Evin helped me understand the intricacies of all the data that is tracked for each individual and thus the importance of owning my own data and how blockchain tech unlocks that for humans.

2 - There is value in not knowing wtf is going on.

This may be the most unintuitive tip any podcast host can give you, but I sometimes find that coming into a conversation with a blank slate allows me to develop a genuine curiosity in getting to know my guest’s journey into web3 and developing a true understanding of what they are working on, in real-time.

I find that having too many details makes for a prescriptive conversation in which I don’t feel the need to dig deeper, hearing details that I already knew about beforehand. It eliminates the opportunity for listeners to have vital information broken down for them.

With that said, not knowing anything about who you’re speaking to is also risky, so I recommend getting just enough context around the person and the company to be able to ask thoughtful questions. Always assume that listeners are coming into each episode with a blank slate, and would appreciate the thoroughness.

3 - Podcast technology is no joke.

If you told me at the beginning of last year that I would master the art of editing a podcast I would have hit you with one of these. Thankfully, with time, patience, and persistence (lots of persistence), I figured it out. It was no easy feat, but I found it to be incredibly valuable to learn how to create things like an intro, outro, music, social cutdowns, etc. in order to have full control of the overall theme and vibe of the show.

Just like every other technology out there, there are issues, and the UX may not always be optimal depending on the platform or tool you’re using. However, much like the ethos of web3, learning how to edit podcasts has allowed me to be adaptable, resourceful and gain a skill in order to accomplish something incredibly rewarding.

Speaking with Jeff really drove home the importance of creating an educational doormat where traditional marketers and media professionals alike can go to in order to understand the technology, and thus transfer over their expertise into web3.

4 - Learning lessons

We all have them! Hands down my favorite part of each episode is during our ‘Rapid Fire Questions’ segment in which we get to hear some of the most creative minds I’ve ever had the pleasure of speaking to, humbly share the lesson(s) that they learned over the course of the past year. It serves as an incredible reminder that no matter how talented someone is, perfection lies in nobody.

Life is all about going for it, seeing what happens, iterating, and moving forward. Hey, that kinda sounds a lot like marketing!

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