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We've been around the block, and we have more games we're working with that we can't share (yet).
SimWin Sports is the metaverse's first digital sports league that provides players, fans, and bettors the ability to watch, play, predict, and collect 24/7/365. With the founding team, we developed a content strategy, campaign concepts and a media strategy to drive the effective use of media spread across paid search, paid social, digital billboards, connected TV and influences.
We implemented Kochava, a mobile measurement platform (MMP) and developed media mix model that leveraged multi-touch attribution to identify the highest performing paid channels for the client. Using these insights we decreased their CPA by 14% on a $7 million monthly budget.